Selling your Raleigh home can at times be overwhelming. There are a number of factors, some of which seem to shift without your understanding why, that must be calculated in relation to one another. With that in mind, we have put together the following tips to help you prepare your Raleigh home for a quick sale.
Know the Raleigh Neighborhood: As you prepare your Raleigh home for sale you need to understand that turning to your neighborhood will help you to figure out some of the details of the home selling process. For example, as you work to decide on what price to set for your Raleigh home, you will be well served to have taken inventory of comparable Raleigh homes for sale in your neighborhood. Be sure to compare apples to apples by comparing key specs like: the home’s square footage, lot size, home’s age and condition, and the number of bathrooms and bedrooms.
Scout the Competition: Once you have identified Raleigh homes that are comparable to yours take the next step and collect some on the ground intelligence. When these homes have open houses, go and visit to see what they are doing and how they are doing it. Collect their marketing materials to see how they are presenting their homes, listen to what other potential buyers are saying and asking, and make notes on any designs you discover and like. This can also be a good exercise to undertake to help understand why a particular home in your neighborhood is not selling. If the Raleigh home is similar to yours but has been on the market for a long time, go through and see what the possible hang ups are. Is the asking price too high? Is the home in need of some renovations? Or is it simply lacking in curb appeal?
Asking vs. Sold: There can be a big difference between what a Raleigh home seller is asking for his home and what the Raleigh home actually ends up selling for. As you collect your comps and perform your open house visits, also be sure to compile information on what homes in the area have actually sold for. Sellers can ask whatever price they want but what really matters is what the buyers, and market, were willing to support.
Settle on a Price: Armed with the numbers from Raleigh neighborhood comps and the insight from neighborhood showings you are in a better position to come up with a solid sale price. Know that pricing your home too high will result in the home sitting on the market, while going too low means that you are leaving money on the table. But knowing what other homes are asking and combining it with knowledge on what other homes have recently sold for will help you to price your home in the sweet spot that will appeal to Raleigh home buyers.